Monday, December 12, 2011

Lighting pollution in Hong Kong.

Department stores and major brands have found a way to continue to disseminate their advertisements to consumers. With the arrival of giant LED screens, or LCD such as Time Square, advertisers have found a way to spread their message even when the days had given way to the night, illuminating, and, entire neighborhoods.

However, the city of Hong Kong reported that light pollution in the city was becoming a serious problem. The LED illuminated advertising or LDC are too intrusive. It is true that the ads cover the vast majority of the facades of buildings, and are also hung on the roofs of skyscrapers in Hong Kong, creating an artificial light that illuminates the street as in daylight.

The problem is not only in Hong Kong, but also in all major cities around the world, like Paris, London, Shanghai, or New York. Thus, Hong Kong will be one of the pioneer city of the invasion and reduction of light pollution emitted by these screens. The city officials are trying to find a compromise with the large groups, investors and other advertising, but the debate has only just begun, and promises to be long.

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