Guzhen, a part of the city of Zhongshan, on the Pearl River Delta in Guangdong province will soon be holding an international fair for lighting solutions and applications for light emitting diodes (LED).
The township has a reputation at home and abroad for its long connection with the lighting business and has been referred to as "China's lighting capital". The fairs are a crucial part of the township's efforts to develop further and grow into a global lighting hub in the foreseeable future, one official pointed out.
"Guzhen has just got the go-ahead to become a platform of both the province of Guangdong and the city of Zhongshan for upgrading the lighting industry, and we'll redouble our efforts to turn it into a global lighting hub with the focus on marketing, technological development, and innovation," said Yu Xipen, the Guzhen township Party head.
Yu explained that the township's breakthrough in lighting industrial improvements will be LED lighting and the local government will subsidize any LED lighting companies that are present at the fair.
He went on to say that it will set up a national marketing center for the lighting industry, and an international procurement center, while improving the pricing system. The township will also step up lighting-related innovation and design industry, and increase its efforts to protect intellectual property rights.
The sales target for the lighting industry overall is 50 billion yuan by 2015, with at least 3 billion yuan worth of online sales. Guzhen's lighting products currently account for more than 60 percent of China's market.
"Guzhen wants to be a pacesetter for the industry, just as Paris is for the fashion world," Yu concluded.
The township reported a total of 8,045 lighting-related companies in 2010, which posted an output value of 17.31 billion yuan, an increase of 8.14 percent from 2009. The first Guzhen fair was held back in 1999. It became an annual event from 2004 on.